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Vacation with Pride by Fort Lauderdale Tourism
This print/social/experiential campaign targets young members of the LGBTQIA+. Informing them of the secret vacation gayborhood that is Fort Lauderdale.
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Experiential
Taking place in the International Fort Lauderdale/Hollywood airport, Fort Lauderdale will be claiming their pride. This will be a one-time pop-up event with a camera crew to record the experience of the passengers and the people in the airport. As visitors deplane from all over the globe, they will enter this airport through the closet. Literally, the door that connects the boarding bridge to the gate is a closet. Clothes hung up and all, passengers will climb in and out. As the flight deplanes, powerful music with a good beat will play. Think Lady Gaga, Madonna, etc.
Rainbow decals or even lights will highlight this area. Making the dull airport look more colorful than ever before. On top of this, the Gate attendant will be a drag queen. During this scene, she will be commenting on the passengers' style and exit strategy. She’ll also be doing the gate’s announcements.
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